About HelloSkin
A dedicated team of doctors, entrepreneurs and ecommerce specialists
An online store for people living with psoriasis
We search the world for suitable products to help psoriasis symptoms, so you don’t have to.
HelloSkin is the number one online store for emollients, nutrition supplements, accessories and selected over-the-counter products for people living with psoriasis. Our team of experts research all products for scientific evidence and we present the information for you to make a considered choice for your psoriasis. Our mission is to provide transparency in the product selection for people living with psoriasis and provide you with all available product information at one place.
At HelloSkin you can shop by need, type and ingredient, or if you are not sure exactly what you are looking for, you can try our visual product finder, which is developed by our experts to help you find suitable products for your psoriasis.
The team
We are a versatile team of dedicated people striving to make life easier for people living with psoriasis.
Daniel Jensen
Co-founder & CEO
Chris Christiansen
Co-founder & Operations Manager
John Zibert
Medical Director
Ph.D., M.Sc., B.Sc.
Lea Jensen
Sourcing & Logistics
Anders Daniel Andersen
Senior Scientific Advisor
Ph.D., M.Sc., B.Sc.
HelloSkin - our journey, our fight
We launched HelloSkin on the 4th of July, 2016. This marked the end of a long journey of exploring, talking to, and learning from people living with psoriasis. A journey that sparked a passion in us for this cause.
Our journey started when we realised that there was no dedicated online store focusing on psoriasis, and that existing stores are lacking transparency and depth in product information. We want to change this.
We decided to build a store providing non-prescription products, nutritional supplements and accessories serving the need of people with psoriasis conditions.
Our vision was to perform the most thorough research on every single product or item that we add to the store. We set out to develop a web store where people can make calculated purchase decisions based on transparent and objective product information.
For 3 months we co-developed and tested HelloSkin together with people living with psoriasis. The 4th of July 2016 marked the end of developing HelloSkin Psoriasis Store and the beginning of continuous improvements and a battle towards building a better web store every single day based on the inputs we get from the experts - you.
Our hope is to get support from the psoriasis community to make this a destination that reflects help, transparency and guidance.
Our research approach
Ingredient evidence
Product evidence
Best in category
A sweet love affair between HelloSkin and LEO Innovation Lab
Innovating to improve life of people with skin diseases
HelloSkin is developed by LEO Innovation Lab, an independent unit established by LEO Pharma as part of a long-term strategic decision to focus on patients’ needs.
We do not develop medical treatments, but we look at all the aspects of daily life that can affect a person with a skin condition.
LEO Pharma is owned fully by the LEO Foundation with no shareholders. The profits are reinvested in developing new solutions to support the overall mission: To help people achieve healthy skin.
The unique ownership structure makes it possible to run a unit like LEO Innovation Lab with the goal of making a difference for people living with a skin condition.
You can also explore other psoriasis focused projects by LEO Innovation Lab
Alba’s Post explores potential relations between foods and psoriasis, to help people better cope with their disease.
Treat is a mobile app that gives you access to a personal nutrition coach that helps you transform your diet and calm the inflammation that can cause your symptoms.
PsoHappy is the first digital study measuring happiness for people living with psoriasis. PsoHappy aims to document the effect of psoriasis on the levels of happiness that people experience. We want to be active advocates for addressing happiness inequalities that may affect people with psoriasis.
